Features

Everything a developer-founder needs
to get their first 100 customers

A structured marketing system with personalized coaching, real-world playbooks, industry benchmarks, and AI integration — not another set of blank templates.

PRO

Marketing Coach

Your personal marketing coach. Powered by your data.

The Marketing Coach is a personalized guidance engine that combines your product data, execution metrics, lifecycle stage, and industry benchmarks to generate a weekly action plan. It tells you what to do, where to do it, whether it's working, and what to change if it's not.

Weekly Action Plans

Every week, 5-7 specific actions generated from your journey data. Each action names the platform, the template to use, and the persona to target. No guessing — just execute.

Bottleneck Diagnosis

The coach analyzes your funnel at 3 stages (outreach to reply, reply to meeting, meeting to close) and identifies exactly where leads are dropping off. Each diagnosis comes with numbered fixes and a "if this doesn't work" fallback.

Industry Benchmarks

Compare your metrics to 6 product categories: dev tools, B2B SaaS, freelancer tools, APIs, AI/ML, and e-commerce. Know if your numbers are below average, on target, or outperforming. Benchmarks cover reply rates, conversion rates, CAC, and time-to-100-customers.

Goal Tracking

Visual progress bars showing your weekly targets vs actual for outreach volume, reply rates, meetings, and deals. Each goal is contextualized with benchmark data from your category.

Streak Gamification

Daily activity tracking with streak counters. Log activity every day to maintain your streak. Designed like Duolingo for marketing — consistency beats tactics. Founders with 7+ day streaks get 3x more replies.

Outcome Tracking

Every action records whether it worked, partially worked, didn't work, or was skipped. This data feeds back into future recommendations, making the coach smarter over time.

PRO

Platform Playbooks

Step-by-step guides for real-world platforms

Each playbook tells you exactly where to go, what to type, when to post, and what signals success. All steps are personalized with your product name, pain points, and persona data. Plus an MCP prompt so you can generate content with your preferred AI tool.

Cold Email

Medium effort1-2 weeks

The #1 channel for first 10-50 customers. PAS formula emails personalized with your persona data.

Reddit

Low effort1-3 days

Problem-focused posts in subreddits where your persona hangs out. No self-promotion needed.

LinkedIn

Medium effort2-3 weeks

Profile optimization, connection requests, daily posts, and warm DMs for B2B products.

Hacker News

Low effort1 day

Show HN posts that can generate 1000+ signups. Includes credibility-building strategy.

Twitter/X

High effort4-8 weeks

Build in public, grow an audience, and attract customers through consistent posting.

Product Hunt

High effort1 day

Launch day amplification. Prep timeline, listing optimization, and momentum capture.

IndieHackers

Low effort1-2 weeks

Journey posts, feedback requests, and community engagement for indie founders.

Dev.to / Hashnode

High effort2-6 weeks

Technical blog posts that drive organic traffic for years. Problem-solving tutorials.

The System

8-step marketing journey

Every step has explanations, formulas, real startup examples, and fill-in templates. Data flows forward — your product info feeds into positioning, personas feed into offers, offers feed into funnels.

1

Product

Define problem, solution, differentiation, and pain points.

2

Research

Customer interviews, competitor analysis, pain point validation.

3

Positioning

Elevator pitch, target customer, unique value proposition.

4

Persona

Ideal customer profile with demographics, channels, budget.

5

Offer

Pricing, guarantee, bonuses — what you actually sell.

6

GTM Plan

Channel selection, weekly targets, 90-day goals.

7

Funnel

Conversion stages from awareness to paid customer.

8

Execution

Daily activity logging, outreach tracking, weekly metrics.

AI Integration

Use your data from any AI tool

The Mark Platform provides your marketing data and coaching context via the MCP (Model Context Protocol). Use Claude, ChatGPT, Codex, Gemini, Cursor, or any MCP-compatible tool to generate content, outreach copy, and marketing assets — all personalized with your actual product, persona, and metrics data.

Guide Me (in-platform)

Step-by-step platform playbooks guide you through each marketing action inside the platform. Follow the steps, log your activity, and track results.

  • Weekly action plans with completion tracking
  • Platform playbooks with step-by-step instructions
  • Goal tracking and bottleneck diagnosis

Do It For Me (via your AI tools)

Export your coaching context and prompts. Paste into Claude, Codex, Gemini, or ChatGPT to generate cold emails, Reddit posts, LinkedIn messages, landing page copy, and more — all using your real product and persona data.

  • One-click coaching context export
  • Ready-to-use prompts per platform
  • MCP server for Claude Desktop and Cursor
Claude DesktopChatGPTOpenAI CodexGoogle GeminiCursor IDECustom MCP clients

Everything included

One platform replaces your spreadsheets, notion docs, and random YouTube advice.

Buyer Persona Wizard

10-question guided form that builds detailed customer profiles with demographics, pain points, and buying triggers.

Offer Builder

5-step system to craft compelling offers with pricing formulas, guarantee structures, and bonus frameworks.

Positioning Canvas

Fill-in templates for target customer, value prop, differentiators, and elevator pitch.

Sales Funnel Mapper

Map 5 funnel stages from awareness to purchase with channel strategies.

10+ Templates

Cold emails, LinkedIn messages, landing page copy, community posts, and content frameworks.

Learning Modules

4 modules with exercises covering positioning, outreach, content, and metrics.

Execution Dashboard

Daily activity tracking, weekly metrics, reply rates, and deal tracking.

Content Calendar

Plan and schedule posts, emails, and campaigns across channels.

Test & Learn

A/B testing for messaging, pricing, and channels with hypothesis tracking.

Competitor Analysis

Document competitor strengths, weaknesses, pricing, and your advantage.

Campaign Planner

Structured campaigns with guidance mode or automation via integrations.

Integration Connectors

Connect GA4, Stripe, PostHog, GitHub, and more for real metric imports.

Social Proof Collector

Organize testimonials, reviews, and case studies in one place.

Community Tracker

Track community engagement, posts, and discussions across platforms.

Build in Public Tools

Content generation for sharing your founder journey publicly.

The Mark Platform Feature Overview

The Mark Platform is a guided go-to-market platform for developer-founders. Its core feature is a personalized Marketing Coach that generates weekly action plans based on the user's product data, execution metrics, lifecycle stage, and industry benchmarks. The coach tells users exactly what to do each week — on which platform, with which template, targeting which persona — and adapts recommendations based on what's working and what's not.

The platform includes step-by-step playbooks for 8 marketing channels: cold email, Reddit, LinkedIn, Hacker News, Twitter/X, Product Hunt, IndieHackers, and Dev.to/Hashnode. Each playbook provides specific instructions personalized with the user's product name, pain points, and persona data, along with success criteria and pivot triggers.

Industry benchmarks cover 6 product categories (developer tools, B2B SaaS, freelancer tools, APIs and infrastructure, AI/ML tools, and e-commerce tools) with metrics including cold email reply rates, conversion rates, customer acquisition costs, and time-to-100-customers. The coach rates user performance against these benchmarks and recommends category-specific channels.

The platform integrates with AI tools via the Model Context Protocol (MCP), allowing users to export their coaching context and use Claude, ChatGPT, Codex, Gemini, or Cursor to generate personalized marketing content. The platform provides the data and prompts; users generate content with their preferred AI tool.

Additional features include an 8-step marketing journey (product definition, customer research, positioning, personas, offers, GTM planning, funnels, execution), 10+ templates, 10+ learning lessons, content calendar, experiment tracker, competitor analysis, 10+ campaign templates, 60+ integration connectors, 80+ MCP tools, and daily streak gamification.

Ready to stop guessing?

Start with the free plan. Upgrade to Pro for the Marketing Coach, playbooks, and benchmarks.

Start For Free

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