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Measurement

Sales Funnel Mapper

Five stages, a number on each, and the one that leaks.

Included on the Free plan5 MCP tools

The problem this solves

People visit and do not buy. You know that much. You do not know whether they leave before signing up, after signing up, or at the price — so every fix you try is a guess, and you cannot tell whether it worked.

What it does

Map the stages from first visit to paid, put a number on each, and the leak becomes arithmetic rather than opinion. Each stage can be mapped to a real analytics event, so the numbers come from GA4, Firebase or PostHog rather than from memory.

What you end up with

The output, not the description. This is what exists in your account after you use it.

  • A five-stage funnel with a conversion number on each step.
  • The stage losing the most people, named, with the usual causes for that stage.
  • Per-stage drop-off pulled from your own analytics once events are mapped.
  • A setup audit that catches the three configurations which quietly fake your numbers.

How to use it

  1. 1

    Map the stages you actually have

    Five is typical. A funnel with a stage you do not measure is a diagram, not a funnel.

  2. 2

    Connect analytics and map events

    Each stage points at a real event. Until then the numbers are estimates you typed in.

  3. 3

    Run the setup audit

    Marking first_open as a key event makes every user look like a conversion. The audit catches that and two other configurations like it.

Where to find it

In the app

Sign in and open /funnels — the funnels.

Included on the Free plan.

From your AI tool

Connect the MCP server and drive it from Claude, Cursor or ChatGPT:

  • create_funnel
  • list_funnels_with_analytics
  • analyze_funnel_dropoff
  • map_funnel_events
  • audit_analytics_setup

Works with

Funnel Analytics

Real drop-off from GA4, Firebase or PostHog — not numbers you typed in.

Positioning Canvas

One sentence that tells a buyer why you and not the alternative.

Experiment Tracker

Write the hypothesis down first, or you will remember whichever result you preferred.

Read more on this

Start with the sales funnel mapper

It is one part of a guided 8-step route from a product nobody knows about to paying customers. See how the journey works, or compare what each plan includes.

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