The System
Your 90-Day Go-To-Market Journey
We break the overwhelming task of "doing marketing" into 8 clear steps with daily guidance. Each step builds on the last. No guessing, no skipping, no overwhelm.
Define Your Product
Start with a structured product workbook. Document your core problem, who it's for, how it's different, and what success looks like. Formulas and fill-in examples guide every field.
Why this matters: Without a clear product definition, every marketing decision downstream is a guess. This step forces clarity.
Research Your Customers
Conduct 5-10 customer interviews and log them in the platform. Validate your assumptions about pain points, willingness to pay, and where customers spend time.
Why this matters: The #1 reason startups fail: building something nobody wants. Customer research catches this before you waste months.
Write Your Positioning
Craft a positioning statement using the formula: For [target] who [problem], [product] is a [category] that [benefit]. Unlike [alternatives], we [differentiation].
Why this matters: If you can't explain what you do in one sentence, your landing page, emails, and ads won't work either.
Build Buyer Personas
Create detailed profiles of your ideal customers with demographics, pain points, fears, aspirations, budget ranges, and the channels where they spend time.
Why this matters: Generic marketing reaches nobody. Personas let you write copy, pick channels, and set prices for a specific person.
Structure Your Offer
Package your product with pricing, a guarantee, bonuses, and a clear engagement model. Test pricing against your persona's budget range.
Why this matters: A good product with a bad offer doesn't sell. Your offer is what people actually buy — not your features.
Plan Go-To-Market
Choose 2-3 marketing channels based on where your persona spends time. Set 90-day goals, weekly targets, and a specific strategy for each channel.
Why this matters: Spreading across 10 channels means you're thin everywhere. Focused GTM means you master 2 channels that actually work.
Map Your Funnel
Define conversion stages from awareness to paid. Set realistic conversion rate targets at each stage. Connect integrations to track real numbers.
Why this matters: If you don't know where people drop off, you can't fix it. A mapped funnel shows exactly where to focus.
Execute Daily
Log outreach activities every day. Track weekly metrics against industry benchmarks. Get coaching when things aren't working. Adjust and iterate.
Why this matters: Marketing is a daily practice, not a one-time plan. Consistency beats perfection. 30 posts beats 3 perfect ones.
Ready to start your journey?
Most developer-founders complete Steps 1-3 in their first week. The platform guides you through every field.