How it works
Each step produces something the next one reads. That is the whole reason for the order, and it is why the platform pushes back when you skip.
Step one takes about ten minutes. Step two is the one that takes real time, and it is the one that decides whether the rest is worth doing.
Product
the problem, in your words
Research
the problem, in theirs
Positioning
one sentence
Persona
who, and where
Offer
what they buy
GTM plan
which channels
Funnel
where they leak
Execution
what you did
Skipping a step does not save time — it moves the guesswork downstream. An offer built without a persona is priced for nobody in particular, and the platform will say so rather than generating around the gap.
Write down the problem you remove, who has it, and why you are different.
Every field has a formula and a worked example. Nothing downstream can be better than what you write here, because positioning, personas and offers all read from it.
Escape the builder’s trap →What you end up with
Log what they said, in their words, before you write a line of copy.
Ask what happened the last time they hit the problem. People are generous about hypotheticals and precise about last Tuesday, and the precise version is what becomes your headline.
The five-question interview framework →What you end up with
One sentence, assembled from what those five people actually said.
The form gives you the five slots and fills what it can from your research. If you cannot say it in one sentence, your landing page and your cold email will not work either.
Write your positioning statement →What you end up with
A person, not a segment. Their pain, their budget, where they already are.
Built from your interviews rather than invented, with each field marked as verbatim, derived or assumed. You can see later which half of your persona was evidence.
Find your target customer →What you end up with
Price, guarantee, and what happens if it does not work.
Price is one line of it. The rest is risk reversal, which is the half founders skip — and it is usually the half that decides whether somebody says yes.
How to price your SaaS →What you end up with
One, worked properly, beats five started.
Your persona already says where these people are. The platform recommends from that and tells you what a realistic week looks like there. Add a second channel after the first one is working.
Build a GTM plan in an hour →What you end up with
Name the stages, then attach a real event to each one.
A stage with no event behind it is a drawing. Connect GA4, PostHog or Firebase and the drop-off between stages becomes a number you can act on.
Map your sales funnel →What you end up with
One line, one tap. The gap matters more than the size of the entry.
The dashboard is a mirror, not an engine — it can only show you what you actually did. The coach reads these logs to work out what to recommend next week.
Cold email that gets replies →What you end up with
The steps give you something to say
The journey produces the argument. Everything below turns it into something that lands in somebody else’s inbox, feed or search results.
Three actions, each naming the platform and the number that counts as done.
Cold email, Reddit, LinkedIn — already carrying your persona and positioning.
Commissioned against your brand, rendered on your own machine.
Your analytics, CRM, email and store, reporting into one funnel.
Whether your reply rate is good, for your category rather than in general.
Every one of these is also a tool Claude, Cursor or ChatGPT can call.
On the left, what the coach gives you on a Monday. On the right, what the funnel looks like once there are real numbers in it.
Bottleneck: your funnel loses most people between trial and paid. The guarantee is the cheapest thing that moves it, which is why it is on this week rather than more outreach.
Trial to paid is the leak. Traffic is not the problem here, and buying more of it would have hidden that for another month.
One product, free, no card. Ten minutes of writing and the rest of the journey has something to read from.
Start freeOr read the path to your first 100 customers first.
Next
What the platform does with your plan →The eight steps give you something to say. These are the parts that take it to a channel.