Pricing
The free plan is the whole method
It is not a trial and it does not expire. Every one of the eight steps is there, with every template and every lesson, for one product.
Paying adds the coach, more products, and the ability to drive all of it from your editor.
Free
$0
no card, no expiry
The whole eight-step journey, for one product.
You have one thing to sell and you want to see whether the order helps.
Start free- All eight journey steps
- 1 product
- 1 persona, 1 offer
- 5 outreach templates
- 50 execution logs
- Every learning module
Pro
Most complete$10
per month
The coach, and the tools your editor can call.
You are working on this weekly and want to be told what to do on Monday.
Start Pro- The weekly coach, built from your own data
- MCP access from Claude, Cursor, ChatGPT, Codex, Gemini
- Playbooks for 8 platforms
- Benchmarks for your category
- Brand identity and voice rules
- Creatives, ad campaigns, funnel analytics
- Integrations and automations
- 3 products, 10 personas
- All 12+ templates, unlimited logs
No positioning, persona and first outreach plan within fourteen days? Full refund, no questions.
Agency
$60
per month
Unlimited products, five seats, and the REST API.
You are running this for clients, or with a team.
Start Agency- Unlimited products, personas and offers
- 5 team seats, scoped per project
- Shared agency workspaces
- Full REST API
- Highest MCP rate limits
- Everything in Pro
Prices are in US dollars and billed monthly through Stripe. Cancel from the billing portal at any time; access runs to the end of the period you have paid for.
What the free plan does not hold back
The method is not the paid part. Gating the steps would make the free plan a demo, and a demo of a process teaches nobody anything.
All eight steps
Product through execution, with the formulas and worked examples on every field.
Every lesson
The learning modules and quizzes, in full.
Your data, exportable
Everything you write is yours and leaves in a readable format.
The whole blog
The method is published. The platform is what keeps you doing it.
Questions people ask before paying
Can I stay on the free plan forever?
Yes. It has no expiry and no card. One product, all eight steps.
What actually happens if I cancel Pro?
You keep everything you wrote. The account returns to the free plan at the end of the period you paid for, and the extra products become read-only rather than deleted.
Is the fourteen-day guarantee real?
Yes. It is a condition on our own obligation rather than a promise about your results. Work the first four steps. If you do not end up with a positioning statement, a persona and an outreach plan, email us for a full refund.
Do I need Pro to use it from Claude or Cursor?
Yes. MCP access is the main thing Pro adds, along with the weekly coach.
Do you charge for the AI?
No. Generation uses your own provider key, so the model bills you directly and we never mark it up. If you have no key connected, the platform hands you a production-ready prompt instead of failing.
More in the full FAQ, or see what each feature does. If you are weighing this against doing it yourself, read the path to your first 100 customers first.