Pricing
Simple, transparent pricing
Start free. Upgrade when you see results. No hidden fees, no surprises.
For developers just getting started with marketing.
- 1 Product
- 1 Buyer persona
- 1 Offer
- 5 Templates
- 50 Execution logs
- Learning modules
- Basic dashboard
For serious indie founders growing fast.
- Marketing Coach (weekly plans)
- Platform playbooks (8 platforms)
- Industry benchmarks
- Brand identity & voice rules
- Video & image creatives
- Ad campaigns & funnel analytics
- Integrations & automations
- 3 Products
- 10 Buyer personas
- All 12+ templates
- Unlimited execution logs
- MCP agent integration
- Priority support
If you don't have your positioning, persona, and first outreach plan within 14 days — full refund. No questions asked.
See full details →For agencies managing multiple clients.
- Unlimited products
- Unlimited personas & offers
- All templates + custom
- Unlimited logs & metrics
- 5 Team seats, scoped per project
- Agency workspaces
- Full REST API + highest MCP limits
- Dedicated support
What each plan includes
Every row links to a page explaining what that feature produces. Agency includes everything on Pro, plus client workspaces and team seats.
| Feature | Free | Pro | Agency |
|---|---|---|---|
| Marketing CoachA weekly plan built from your own journey data, not a generic checklist. | Not included | Included | Included |
| Platform PlaybooksHow each channel actually works, filled in with your product. | Included | Included | Included |
| Industry BenchmarksWhether your 5% reply rate is good depends entirely on what you sell. | Not included | Included | Included |
| Buyer Persona Wizard"Developers" is a job title. A persona is a person you can find on a Tuesday. | Included | Included | Included |
| Offer BuilderA price is not an offer. An offer is what makes saying yes easy. | Included | Included | Included |
| Positioning CanvasOne sentence that tells a buyer why you and not the alternative. | Included | Included | Included |
| Sales Funnel MapperFive stages, a number on each, and the one that leaks. | Included | Included | Included |
| TemplatesEmail sequences, outreach scripts and landing copy, filled in with your product. | Included | Included | Included |
| Learning ModulesThe marketing vocabulary nobody taught you, in the order it becomes useful. | Included | Included | Included |
| Execution DashboardWhat you did, what it produced, and whether this week beat last week. | Included | Included | Included |
| Content CalendarThe whole pipeline on one screen, so nothing ships the day you remember it. | Included | Included | Included |
| Experiment TrackerWrite the hypothesis down first, or you will remember whichever result you preferred. | Included | Included | Included |
| Brand IdentityThe reason your AI-written copy reads exactly like your competitor’s. | Included | Included | Included |
| Video & Image CreativesAd creative from your own brand record, rendered on your machine. | Not included | Included | Included |
| Ads & AnalyticsA first paid campaign that does not waste the budget on setup mistakes. | Not included | Included | Included |
| Funnel AnalyticsReal drop-off from GA4, Firebase or PostHog — not numbers you typed in. | Not included | Included | Included |
| Founder DiaryA per-day record of what you did and what it achieved, for 365 days. | Included | Included | Included |
| Client workspaces & team seatsKeep every client brand, journey and creative separate. | Not included | Not included | Included |
Not sure which you need? Read how the journey works, or start on Free and upgrade when the coach has something to plan.
Common questions
Can I switch plans anytime?
Yes. Upgrade, downgrade, or cancel anytime. No lock-in contracts.
Is there a free trial for Pro?
Pro comes with a 14-day money-back guarantee. If you don't have your positioning, persona, and first outreach plan within 14 days, you get a full refund.
What payment methods do you accept?
We accept all major credit cards via Stripe. Payments are processed securely.
Do I need a credit card for Free?
No. The Free plan requires no credit card. Just sign up and start.
Still deciding?
See everything included, read the full FAQ, or compare this against what a marketing agency costs (typically $3,000-14,000 per month).