MCP Tools Documentation

Call this FIRST. Returns your journey progress, active goals, coaching streak, momentum profile (planner vs executor), integrations, wins, and what to do next. The entry point for every session.

Describe what you need in plain language and it routes to the right tool. "How do I get customers?" routes to suggest_next_step + get_coaching. "Is my positioning good?" routes to mark_score_positioning.

Returns the single most important action to take right now based on your journey progress. Includes a real startup example for motivation.

Checks if you are a planner or executor. Scores planning (positioning, personas, offers) vs execution (interviews, outreach, logged actions). Returns a motivational nudge and a 5-10 minute quick-win action.

Create a free account directly from your terminal — no browser needed. Returns an API key instantly.

Check your API usage — calls today, this month, quota remaining, and which tools you use most.

Define your product — the problem it solves, the solution, differentiation, target keywords for SEO, and presence channels. This is Step 1 and everything else builds on it.

Edit product details — name, description, problem statement, target keywords, presence channels. Partial update — only send fields you want to change.

Show all your products with their IDs. Use this to get a productId for other tools.

Log a customer interview — who you talked to, their pain points, current solutions, budget, and whether they would try your product. Aim for 5-10 before positioning.

Add more details to a previously logged interview.

Show all customer interviews, optionally filtered by product.

Add an action item from research feedback — e.g., "create a community group" or "follow up on pricing concern".

Show open research action items.

Mark a research task as done or update its title.

Remove a research task.

Write your positioning statement — target customer, core value, differentiation, and elevator pitch. Best after 5+ interviews.

Refine your positioning statement.

Show all positioning statements.

Define your ideal buyer — job title, pain points, channels they use, budget, objections, fears, and aspirations.

Edit a buyer persona.

Show all buyer personas.

Package your product into a specific offer — pricing, guarantee, bonuses, payment terms, and positioning statement.

Change price, guarantee, bonuses, or description.

Show all offers with pricing.

Plan your go-to-market — which 2-3 channels to use, weekly targets, and 90-day goals.

Change channels, targets, or monthly goals.

Show GTM plans and channels.

Map your sales funnel — stages from awareness to paid, with conversion targets.

Update funnel stages, targets, or current metrics.

Show all funnels with stages and metrics.

Track daily marketing work — emails sent, calls made, posts published, demos given. Builds your execution history for coaching.

Edit an existing activity log entry.

Delete an activity log entry.

See what you have filled in and what is missing across all 8 steps, with completion percentages.

Personalized weekly coaching plan — diagnoses bottlenecks (outreach>reply, reply>meeting, meeting>close), gives 5-7 actions with industry benchmarks. The core coaching engine.

Your weekly coaching plan with specific tasks, their priority and status, goal progress, and industry benchmarks.

Mark a coaching task as done. Record the outcome: worked, partially, did not work, or skipped. Builds your learning history.

Your business stage (Idea, Validating, Positioned, Market-Ready, Launching, Growing) with a readiness score (0-100) and priority actions.

Score how market-ready one product is across 5 dimensions: Definition, Validation, Market Fit, GTM, and Traction.

Compare market-readiness across all your products.

Smart reminders about stale data, missing fields, momentum loss, and milestone celebrations.

Everything about one product in a single call — definition, research, positioning, persona, offer, GTM, funnel, execution, maturity, and nudges.

Complete marketing context — all data in JSON, Markdown, or summary format. Use to export your marketing state to other tools.

Record a competitor with their presence, offerings, pricing, strengths, weaknesses, and where you can beat them.

Update competitor data — new pricing, features, or market moves.

Show all competitor analyses with threat levels.

Structured comparison of your product vs competitors — positioning, pricing, presence, and opportunities.

Agency-grade website audit — tracking, SEO, CTAs, trust signals, lead capture, messaging alignment, and offer presentation. What agencies charge $2,000-$5,000 for.

Agency-grade competitive audit — SWOT analysis, feature parity, pricing position, channel gaps, vulnerabilities, and moat evaluation.

Agency-grade journey audit — data quality, cross-step consistency, execution velocity, risk assessment, and conversion readiness.

Set a measurable goal linked to a product — "100 customers by October", "$1k MRR", "1000 website users". Supports auto-tracking via integrations.

Show all goals with progress percentages.

Log progress toward a goal — update the current value.

Create a UTM tracking link or promo code to measure which channels bring customers.

Show all tracking links and promo codes with click/conversion stats.

Add a potential customer to your pipeline. Track them from cold outreach through conversion.

Update status, temperature (cold/warm/hot), tags, or details. Track replies, meetings, and conversions.

Show leads with temperature, tags, and follow-up alerts. Filter by status or temperature.

Remove a lead from your pipeline.

Add tags to leads for segmentation — e.g., "Q3 campaign", "Stripe customers", "hot prospects".

Import leads from connected platforms — Stripe customers, HubSpot contacts, Mailchimp subscribers, Gumroad buyers, Slack members.

Schedule a meeting with a lead — creates a calendar event and updates the lead with the meeting link.

Enrich a company or contact with data from Clearbit, Apollo, or ZoomInfo.

Create or update contacts in HubSpot or Salesforce.

Search leads, deals, contacts, or pipeline data in your CRM.

Add to your content calendar — blog posts, tweets, emails, LinkedIn posts. Track title, channel, date, and status.

Create or list content calendar items in one tool.

Show planned and published content.

Change title, status, channel, or scheduled date.

Remove a content calendar item.

Auto-fill a marketing template (cold email, LinkedIn message, landing page) with your real product and persona data.

Set up an A/B test — hypothesis, variants, target metric. Structured experimentation.

Record what happened — which variant won, learnings, and whether to scale or pivot.

Show all experiments and their status.

Change hypothesis, status, or add learnings.

Add or list testimonials, reviews, and social proof.

Show all testimonials.

Edit a testimonial.

Remove a testimonial.

List all blog posts from The Mark Platform blog. Filter by tag.

Get the full content of a blog post by slug — includes author details and social links.

Plan a marketing campaign — paid ads, cold outreach, or organic. Uses templates like "first-10-customers" and "product-hunt-launch". Auto-generates ad copy from your data.

Campaign performance — spend, revenue, clicks, conversions, ROAS, CPA, and alerts.

Validate budget and performance limits — flags overspending or underperformance.

Generate ad copy or marketing text using PAS, BAB, or FAB formulas. Pulls your product, persona, and brand context automatically.

Store an ad copy variant for a specific platform (Meta, Google, LinkedIn). Used by AI agents and campaign launching.

Show all stored ad copies with platform, format, and status.

Define brand guidelines for AI-generated ad content — tone, visual direction, colors, and rules.

Show all brand style guidelines.

Full ad context — all copies, styles, and live campaign snapshots in one call.

Show running ad campaigns from Meta Ads, Google Ads, or LinkedIn Ads.

Show all connected integrations and their sync status. Always call this before assuming a platform is unavailable.

Pull fresh data from a connected platform. Works with all 80+ integrations.

Get real numbers — Stripe revenue, GA4 visitors, GitHub stars, PostHog events. Time-series data from any connected platform.

Which marketing channels are working? Aggregates data by GTM channel — sessions, conversions, revenue.

Real conversion numbers at each funnel stage. Maps integration data to awareness > interest > consideration > paid.

Query live data from any platform — Slack channels, Stripe customers, GitHub issues, Notion pages, Linear projects, Calendly events, and more. Supports platform-specific actions.

Change which site/repo/project a connected integration tracks. Omit propertyId to auto-discover available options. Auto-syncs after switching.

Disconnect a connected integration.

SEO data from Google Search Console, SEMrush, or Ahrefs. Also shows your target keywords from your product definition.

Post a message to a Slack channel. Auto-resolves channel names.

List available Slack channels with member counts and topics. Call before send_slack_message.

Upload a file or text snippet to Slack.

Add an emoji reaction to a Slack message.

Post to a Microsoft Teams channel. Includes attribution.

List Teams teams and channels.

Create a new channel in a Teams team.

Read recent messages from a Teams channel.

Post to a Discord channel via webhook.

Send email via your own platform — SendGrid, AWS SES, or Resend.

Publish or draft a blog post on your WordPress site.

Publish content calendar items to WordPress, Ghost, or Notion.

Create a page or database entry in Notion.

Post to a subreddit.

Post to your LinkedIn feed.

Post a tweet.

Create a Google Doc.

Update cells in a Google Sheet.

Check if your calendar is connected. Built-in calendar is always available; Google Calendar is optional.

Add an event to your calendar — interviews, outreach blocks, content publishing reminders.

Show upcoming events.

Remove a calendar event.

Schedule a customer interview with prep notes and optional Calendly/Zoom link.

Schedule content publishing on your calendar.

Show your Calendly booking page types.

Create a new Calendly booking page. Free plans allow 1 event type — use create_calendly_scheduling_link instead.

Generate a booking link for an existing event type. Free plans: omit maxUses. Paid plans support limited-use links.

Show upcoming or past Calendly events.

Cancel a scheduled Calendly event.

Create a Zoom meeting.

Create an event on the built-in calendar and optionally Google Calendar.

Schedule a recurring job — sync integrations hourly, send weekly report emails, post to Slack every Monday, or fire webhooks on a cron schedule.

Show all scheduled automations and their last run status.

Pause, resume, or update an automation job.

Execute an automation immediately, regardless of schedule.

Fire a platform event to trigger all event-based automations listening for it.

Generate a webhook URL for Zapier — receive notifications from 6,000+ apps as events.

Delete any record by type and ID — positioning, funnel, experiment, competitor, etc.

Delete a product/project.

Delete a lead.

Delete a goal.

Delete an automation.

Export everything as a complete launch package — products, research, positioning, personas, offers, GTM, funnels, competitors, experiments, and content calendar. JSON or Markdown.