The 8-step journey

Positioning Canvas

One sentence that tells a buyer why you and not the alternative.

Included on the Free plan4 MCP tools

The problem this solves

Your homepage says you are a fast, simple, modern platform. So does every competitor. A visitor cannot tell what you do, who it is for, or why it beats the spreadsheet they are using now — so they leave, and you conclude the traffic was bad.

What it does

The canvas builds a positioning statement from four parts: the customer, the problem in their words, your approach, and the alternative you are displacing along with its limitation. It scores against your research and persona, so the statement is checked against what customers actually said rather than against taste.

What you end up with

The output, not the description. This is what exists in your account after you use it.

  • A positioning statement in one sentence, with the four parts filled in.
  • An elevator pitch and a short-form version for a bio or a cold email opener.
  • A score against your recorded research, naming which part is weakest.
  • The line that then feeds every generated draft, creative and campaign.

How to use it

  1. 1

    Name the alternative honestly

    Usually a spreadsheet, a manual process, or nothing. Naming a competitor when the real alternative is inaction produces a statement nobody recognises.

  2. 2

    Use the customer’s words

    The phrasing from your interviews beats the phrasing from your README, every time.

  3. 3

    Check it scores

    The score reads your research and persona. A statement that scores badly is usually one written before you talked to anyone.

Where to find it

In the app

Sign in and open /positioning — the positioning.

Included on the Free plan.

From your AI tool

Connect the MCP server and drive it from Claude, Cursor or ChatGPT:

  • create_positioning
  • list_positioning
  • mark_get_positioning_context
  • mark_score_positioning

Works with

Buyer Persona Wizard

"Developers" is a job title. A persona is a person you can find on a Tuesday.

🎨

Brand Identity

The reason your AI-written copy reads exactly like your competitor’s.

🏗️

Sales Funnel Mapper

Five stages, a number on each, and the one that leaks.

Read more on this

Start with the positioning canvas

It is one part of a guided 8-step route from a product nobody knows about to paying customers. See how the journey works, or compare what each plan includes.

Start free