The 8-step journey

Buyer Persona Wizard

"Developers" is a job title. A persona is a person you can find on a Tuesday.

Included on the Free plan5 MCP tools

The problem this solves

Asked who your customer is, you say "developers" or "startups". Both are categories, not customers. You cannot write an email to a category, and you certainly cannot find one to send it to.

What it does

A guided set of questions builds one specific buyer: their job title, what their day looks like, the words they use for the problem, what they have already tried, what they fear, what they would have to justify to a manager, and which three places you could reach them this week. Every field has a formula and a worked example, so a blank box is never the whole instruction.

What you end up with

The output, not the description. This is what exists in your account after you use it.

  • One named buyer with a job title, a company size and a budget range.
  • Pain points in the customer’s own words, which is what makes copy sound like them rather than like you.
  • The objections you will hear, written down before you hear them.
  • Three channels where this person can actually be reached, which feed the playbooks and the GTM plan.

How to use it

  1. 1

    Start from research, not imagination

    Interviews recorded in step two feed the persona. A persona invented at a desk is a description of you.

  2. 2

    Answer the guided questions

    Each one has a formula and a real example from a startup that shipped. Skipping one costs a specific thing, and the page says which.

  3. 3

    Role-play against it

    The persona can answer your pitch in character, which is the cheapest way to hear an objection before a real buyer says it.

Where to find it

In the app

Sign in and open /personas — the personas.

Included on the Free plan.

From your AI tool

Connect the MCP server and drive it from Claude, Cursor or ChatGPT:

  • create_persona
  • list_personas
  • update_persona
  • mark_activate_persona
  • mark_evaluate_pitch

Works with

Positioning Canvas

One sentence that tells a buyer why you and not the alternative.

Offer Builder

A price is not an offer. An offer is what makes saying yes easy.

🏋️

Marketing Coach

A weekly plan built from your own journey data, not a generic checklist.

Read more on this

Start with the buyer persona wizard

It is one part of a guided 8-step route from a product nobody knows about to paying customers. See how the journey works, or compare what each plan includes.

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