The 8-step journey

Offer Builder

A price is not an offer. An offer is what makes saying yes easy.

Included on the Free plan5 MCP tools

The problem this solves

You picked a price that felt safe, put three tiers on a page, and nobody buys. The problem is rarely the number — it is that the buyer cannot tell what they get, what happens if it does not work, or why they should decide now rather than later.

What it does

The builder walks the parts of an offer separately: what is included, what it is anchored against, the guarantee that takes the risk off the buyer, and the bonuses that make the decision easier. Pricing is anchored to what the problem costs the buyer, not to your hosting bill.

What you end up with

The output, not the description. This is what exists in your account after you use it.

  • A priced offer with tiers, each one stating what the buyer gets rather than which features are enabled.
  • A guarantee written as a condition on your own obligation, which is the form that moves deals.
  • The objections it has to answer, taken from your persona.
  • A score against the data you have recorded, naming the weakest part rather than giving a grade.

How to use it

  1. 1

    Anchor to the cost of the problem

    What does this problem cost the buyer per month today? That is the number the price argues against.

  2. 2

    Write the guarantee

    A guarantee that removes a real risk outperforms a discount and costs less. Vague reassurance does neither.

  3. 3

    Answer the objections you already know

    The persona records them. An offer that answers them on the page does not need you in the room.

Where to find it

In the app

Sign in and open /offers — the offers.

Included on the Free plan.

From your AI tool

Connect the MCP server and drive it from Claude, Cursor or ChatGPT:

  • create_offer
  • list_offers
  • update_offer
  • mark_get_pricing_context
  • mark_evaluate_offer

Works with

Buyer Persona Wizard

"Developers" is a job title. A persona is a person you can find on a Tuesday.

Positioning Canvas

One sentence that tells a buyer why you and not the alternative.

🏗️

Sales Funnel Mapper

Five stages, a number on each, and the one that leaks.

Read more on this

Start with the offer builder

It is one part of a guided 8-step route from a product nobody knows about to paying customers. See how the journey works, or compare what each plan includes.

Start free