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Brand & creative

Brand Identity

The reason your AI-written copy reads exactly like your competitor’s.

Included on the Free plan7 MCP tools

The problem this solves

You asked a model to write your launch email and it produced something fluent, accurate and completely interchangeable with any other tool in your category. It has no idea what you sound like, so it wrote the average of all marketing copy on the internet.

What it does

The brand record holds the half of a prompt that personas and positioning do not: your archetype, the contrast pairs that decide sentences ("direct, but never blunt"), the words you never use, the claims you cannot make, your real typefaces and colours, and worked examples of copy done well and badly. Every generated draft, creative and campaign reads it.

What you end up with

The output, not the description. This is what exists in your account after you use it.

  • A voice definition in fields a model can actually apply, not adjectives.
  • Rules with severity and a reason attached, so they are obeyed rather than rounded off.
  • On-brand and off-brand copy pairs — the highest-value brand data there is, because a model shown one message written both ways infers the boundary better than one handed adjectives.
  • A check that scores any draft against the rules and names what broke.

How to use it

  1. 1

    Pick an archetype and two contrast pairs

    The pairs carry the most weight. "Direct, not blunt" decides sentences; "authentic" decides nothing.

  2. 2

    Add the rules you already have

    Words you never use, claims you cannot make. Each one takes a reason, which is what makes it obeyed rather than argued with.

  3. 3

    Add one on-brand and off-brand pair

    A worked example outranks every descriptive field. One pair changes output more than ten adjectives.

Where to find it

In the app

Sign in and open /brand — the brand identity.

Included on the Free plan.

From your AI tool

Connect the MCP server and drive it from Claude, Cursor or ChatGPT:

  • get_brand
  • create_brand
  • update_brand
  • get_brand_voice
  • check_on_brand
  • add_brand_rule
  • add_brand_sample

Works with

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Video & Image Creatives

Ad creative from your own brand record, rendered on your machine.

Positioning Canvas

One sentence that tells a buyer why you and not the alternative.

Templates

Email sequences, outreach scripts and landing copy, filled in with your product.

Read more on this

Start with the brand identity

It is one part of a guided 8-step route from a product nobody knows about to paying customers. See how the journey works, or compare what each plan includes.

Start free