Founder Diary

A per-day record of what you did and what it achieved, for 365 days.

Included on the Free plan3 MCP tools

The problem this solves

Three months in you cannot remember what you did in month one, whether it worked, or why you stopped. So you repeat the dead ends and cannot tell an investor, or yourself, what actually moved.

What it does

Each day has two halves that never mix: what the platform captured — activity, steps completed, leads, content, metrics — and what you wrote yourself. Days freeze when they end, so editing a lead in March does not silently rewrite a diary entry from January.

What you end up with

The output, not the description. This is what exists in your account after you use it.

One entry per day per product, with the captured half derived and the written half yours.
Streaks, and the gaps — a gap is information, and hiding it makes an inconsistent month look solid.
Milestone reports at 7, 30, 180 and 365 days, as PDFs.

How to use it

1
Write two lines at the end of the day
What you did and what it achieved. The captured half is filled in for you.
2
Let the empty days show
They are rendered rather than skipped. A month with holes in it is the thing worth seeing.
3
Pull the report at 30 days
It is the first point where the record says something your memory would not.

Where to find it

In the app

Included on the Free plan.

From your AI tool

Connect the MCP server and drive it from Claude, Cursor or ChatGPT:

log_diary_entry
get_diary
get_diary_report

Works with

Execution Dashboard

What you did, what it produced, and whether this week beat last week.

🏋️

Marketing Coach

A weekly plan built from your own journey data, not a generic checklist.

Learning Modules

The marketing vocabulary nobody taught you, in the order it becomes useful.

Start with the founder diary

It is one part of a guided 8-step route from a product nobody knows about to paying customers. See how the journey works, or compare what each plan includes.

Start free