Guidance

Learning Modules

The marketing vocabulary nobody taught you, in the order it becomes useful.

Included on the Free plan12 available now

The problem this solves

Marketing advice assumes you already know what GTM, ICP, TOFU and a nurture sequence are. You can read the words and still not know whether any of it applies to you, so you close the tab and go back to code you understand.

What it does

Short lessons grouped into modules, each one introducing an idea in plain language and then applying it to your own product immediately. Every lesson ends with something to do, because reading about positioning does not produce a positioning statement.

What you end up with

The output, not the description. This is what exists in your account after you use it.

Lessons grouped into modules, each covering one idea rather than a survey of a discipline.
An exercise per lesson done against your own product, not a case study.
A quiz that checks the idea landed, which is where most course content stops and this one starts.

How to use it

1
Start at the module for the step you are on
The modules follow the journey. Reading about outreach before you have an offer is how founders end up sending email with nothing to sell.
2
Do the exercise on your own product
The exercise is the lesson. The reading is the setup.
3
Move when the quiz passes
It checks the idea, not the wording.

Where to find it

In the app

Included on the Free plan.

From your AI tool

Read in the app. The rest of the journey is available over the MCP server.

Works with

🏋️

Marketing Coach

A weekly plan built from your own journey data, not a generic checklist.

Positioning Canvas

One sentence that tells a buyer why you and not the alternative.

Buyer Persona Wizard

"Developers" is a job title. A persona is a person you can find on a Tuesday.

Start with the learning modules

It is one part of a guided 8-step route from a product nobody knows about to paying customers. See how the journey works, or compare what each plan includes.

Start free