Distribution
Platform Playbooks
How each channel actually works, filled in with your product.
The problem this solves
Every guide to Reddit marketing is written for a marketer with a budget and a team. You post once, get removed by a moderator within the hour, and conclude the channel is hostile to founders. It is not — you posted the way the guide told you to.
What it does
Each playbook is a step-by-step guide to one channel: what that platform rewards, what gets you removed, how often to post, and what a first message looks like. They are filled in with your product name, your persona and your positioning, so you are reading your own first post rather than a template with placeholders in it.
What you end up with
The output, not the description. This is what exists in your account after you use it.
- A step-by-step guide per channel, written for someone posting for the first time.
- The rules that get founders removed, per platform, stated before you post rather than after.
- A first draft using your product, persona and positioning — not a template with brackets in it.
- Cadence: how often to post before it reads as spam, and how long before you can expect anything.
How to use it
- 1
Pick the channel your persona is actually on
The persona records where your buyer spends time. Start there rather than with the channel you find least uncomfortable.
- 2
Read the removal rules first
Every playbook leads with what gets a founder removed on that platform. It is the shortest section and the one that saves the most time.
- 3
Draft from your own data
The playbook fills in your product and persona so the first post is yours, not an example.
- 4
Log the result
Replies and outcomes feed the coach, which is what turns a channel from a guess into a measured one.
Where to find it
In the app
Sign in and open /coaching/playbooks — the playbooks.
Included on the Free plan.
From your AI tool
Connect the MCP server and drive it from Claude, Cursor or ChatGPT:
get_coachingmark_generate_outreach
Works with
Marketing Coach
A weekly plan built from your own journey data, not a generic checklist.
Templates
Email sequences, outreach scripts and landing copy, filled in with your product.
Execution Dashboard
What you did, what it produced, and whether this week beat last week.
Read more on this
- How to Promote Your SaaS on Reddit Without Getting Banned
- LinkedIn for Developer-Founders: A Posting System
- Cold Email for Developers — Get Replies Without Feeling Sleazy
Start with the platform playbooks
It is one part of a guided 8-step route from a product nobody knows about to paying customers. See how the journey works, or compare what each plan includes.
Start free