The Developer-Founder Blog

Practical marketing guides for people who'd rather write code than cold emails. No jargon. No fluff. Just what works.

New here? Start with the path to your first 100 customers, then see how the 8-step journey works.

Proof. Break the testimonial loop. You need proof to win customers, and customers to produce proof. Here is what you can collect this week.

September 8, 2026|7 min read

How to Get Testimonials When You Have No Customers

You need social proof to get customers and customers to get social proof. Here is how to break the loop with proof you can collect this week.

Afzaal Ahmad Zeeshan

how-to-get-testimonials

Guides by journey step

Step 2 — ResearchCustomer interviews: the 5-question framework Step 3 — PositioningHow to write a positioning statement Step 4 — PersonaHow to find your target customers Step 5 — OfferHow to price your SaaS Step 6 — GTMBuild a go-to-market plan in 60 minutes Step 7 — FunnelMap a SaaS sales funnel that finds the leak Step 8 — ExecutionCold email that gets replies ValidationHow to validate product-market fit

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