The Developer-Founder Blog

Practical marketing guides for people who'd rather write code than cold emails. No jargon. No fluff. Just what works.

New here? Start with the path to your first 100 customers, then see how the 8-step journey works.

Strategy. A plan you can follow. You have a tactic list, not a strategy. The eight steps from zero to paying customers, in order.

August 19, 2026|8 min read

Developer Marketing Strategy — The 8-Step System That Works

A developer marketing strategy is a sequence, not a tactic list. Here are the 8 steps that take a technical founder from zero to paying customers.

Afzaal Ahmad Zeeshan

developer-marketing-strategy

SEO. Rank for what buyers type. Nobody finds your SaaS on Google. A 90-day SEO framework built for one technical founder.

August 5, 2026|11 min read

SEO for Developer-Founders — Stop Building in the Dark

SEO for developer-founders is a system, not a mystery. Here's the 90-day framework to get your SaaS found on Google.

Afzaal Ahmad Zeeshan

seo-for-developer-founders

Guides by journey step

Step 2 — ResearchCustomer interviews: the 5-question framework Step 3 — PositioningHow to write a positioning statement Step 4 — PersonaHow to find your target customers Step 5 — OfferHow to price your SaaS Step 6 — GTMBuild a go-to-market plan in 60 minutes Step 7 — FunnelMap a SaaS sales funnel that finds the leak Step 8 — ExecutionCold email that gets replies ValidationHow to validate product-market fit

Every guide maps to a step inside the platform. See all features, compare plans, or start free.

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