The Developer-Founder Blog

Practical marketing guides for people who'd rather write code than cold emails. No jargon. No fluff. Just what works.

New here? Start with the path to your first 100 customers, then see how the 8-step journey works.

Blind spot. Everyone is not an audience. You cannot say who would pay for this. How to narrow from everyone to a group you can reach.

August 4, 2026|10 min read

The Audience Blindspot — Find Target Customers SaaS Founders Miss

Most SaaS founders can't describe who'd pay for their product. Learn how to find target customers SaaS buyers actually become.

Afzaal Ahmad Zeeshan

find-target-customers-saas

Step 2. Interview like you debug. Talking to customers feels like an interrogation. Five questions that validate an idea in five conversations.

August 3, 2026|12 min read

Customer Interviews for Startups — The 5-Question Framework

Customer interviews for startups don't need to be awkward. Use this 5-question framework to validate your product idea in 5 conversations.

Afzaal Ahmad Zeeshan

customer-interviews-for-startups

Guides by journey step

Step 2 — ResearchCustomer interviews: the 5-question framework Step 3 — PositioningHow to write a positioning statement Step 4 — PersonaHow to find your target customers Step 5 — OfferHow to price your SaaS Step 6 — GTMBuild a go-to-market plan in 60 minutes Step 7 — FunnelMap a SaaS sales funnel that finds the leak Step 8 — ExecutionCold email that gets replies ValidationHow to validate product-market fit

Every guide maps to a step inside the platform. See all features, compare plans, or start free.

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