The Developer-Founder Blog

Practical marketing guides for people who'd rather write code than cold emails. No jargon. No fluff. Just what works.

New here? Start with the path to your first 100 customers, then see how the 8-step journey works.

LatestAugust 15, 2026|5 min read

Product Hunt Launch Checklist — What Actually Moves the Needle

A Product Hunt launch checklist built for solo founders: what to prepare, when to post, and why the day before matters more than launch day.

Afzaal Ahmad Zeeshan

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Step 2 — ResearchCustomer interviews: the 5-question framework Step 3 — PositioningHow to write a positioning statement Step 4 — PersonaHow to find your target customers Step 5 — OfferHow to price your SaaS Step 6 — GTMBuild a go-to-market plan in 60 minutes Step 7 — FunnelMap a SaaS sales funnel that finds the leak Step 8 — ExecutionCold email that gets replies ValidationHow to validate product-market fit

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