The Developer-Founder Blog

Practical marketing guides for people who'd rather write code than cold emails. No jargon. No fluff. Just what works.

New here? Start with the path to your first 100 customers, then see how the 8-step journey works.

LatestAugust 11, 2026|5 min read

First 100 Customers — The Path for Developer-Founders

Getting your first 100 customers is a sequence, not a launch. Here is the four-phase path from zero to 100 paying users.

Afzaal Ahmad Zeeshan

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Guides by journey step

Step 2 — ResearchCustomer interviews: the 5-question framework Step 3 — PositioningHow to write a positioning statement Step 4 — PersonaHow to find your target customers Step 5 — OfferHow to price your SaaS Step 6 — GTMBuild a go-to-market plan in 60 minutes Step 7 — FunnelMap a SaaS sales funnel that finds the leak Step 8 — ExecutionCold email that gets replies ValidationHow to validate product-market fit

Every guide maps to a step inside the platform. See all features, compare plans, or start free.

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