The Developer-Founder Blog

Practical marketing guides for people who'd rather write code than cold emails. No jargon. No fluff. Just what works.

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LatestAugust 10, 2026|5 min read

How to Price Your SaaS — A Formula for Developer-Founders

How to price your SaaS without guessing: anchor to the cost of the problem, not your hosting bill. Here is the pricing formula and the tiers.

Afzaal Ahmad Zeeshan

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Step 2 — ResearchCustomer interviews: the 5-question framework Step 3 — PositioningHow to write a positioning statement Step 4 — PersonaHow to find your target customers Step 5 — OfferHow to price your SaaS Step 6 — GTMBuild a go-to-market plan in 60 minutes Step 7 — FunnelMap a SaaS sales funnel that finds the leak Step 8 — ExecutionCold email that gets replies ValidationHow to validate product-market fit

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