The Developer-Founder Blog

Practical marketing guides for people who'd rather write code than cold emails. No jargon. No fluff. Just what works.

New here? Start with the path to your first 100 customers, then see how the 8-step journey works.

LatestAugust 13, 2026|5 min read

How to Write a Positioning Statement — Formula and Examples

How to write a positioning statement in one sentence: name the customer, the problem, your approach, and the alternative you beat.

Afzaal Ahmad Zeeshan

Read article →

Guides by journey step

Step 2 — ResearchCustomer interviews: the 5-question framework Step 3 — PositioningHow to write a positioning statement Step 4 — PersonaHow to find your target customers Step 5 — OfferHow to price your SaaS Step 6 — GTMBuild a go-to-market plan in 60 minutes Step 7 — FunnelMap a SaaS sales funnel that finds the leak Step 8 — ExecutionCold email that gets replies ValidationHow to validate product-market fit

Every guide maps to a step inside the platform. See all features, compare plans, or start free.

Browse by topic

All ai-copywriting ai-marketing-automation ai-marketing-context authentic-marketing-for-developers b2b-outreach builders-trap buyer-persona claude-mcp-server cold-email-for-developers cold-email-templates-saas community-marketing content-marketing conversion-funnel-optimization customer-discovery customer-interviews-for-startups customer-led-marketing customer-validation developer-founder-marketing developer-founders developer-founders-getting-customers developer-marketing engineer-cant-sell engineer-marketing-process find-target-customers-saas first-100-customers first-paying-customer-saas focused-marketing-plan fractional-cmo funnel-metrics getting-started go-to-market-for-developers go-to-market-framework go-to-market-plan-developer gtm-strategy-for-startups hire-marketing-agency-or-diy honest-marketing-strategies how-to-price-your-saas how-to-promote-saas-on-reddit how-to-validate-product-market-fit how-to-write-a-positioning-statement indie-hacker-growth marketing-agency-cost-for-startups marketing-api marketing-channels marketing-feels-fake marketing-paralysis marketing-tactics-vs-strategy marketing-without-cofounder mcp mcp-marketing-tools offer-design personalized-ai-marketing product-distribution-strategy product-hunt-launch-checklist product-hunt-launch-strategy product-market-fit-signals product-positioning reddit-marketing-for-startups saas-analytics saas-customer-acquisition saas-launch saas-marketing-strategy saas-messaging saas-metrics saas-pricing-strategy saas-sales-funnel saas-seo-strategy self-promotion-for-engineers seo-for-developer-founders solo-founder-marketing solo-saas-marketing startup-launch-day startup-marketing-budget startup-seo target-audience user-research validate-product-idea value-based-pricing value-proposition